Email marketing
Email marketing that brings customers back
The people most likely to buy from you next are the ones who already have. Email is the cheapest way to stay in front of them, and for most small businesses it is the first thing I would set up after the website.
01 / What I can help with
Work from people who know you
Past customers respond far better than strangers, and reaching them costs almost nothing.
Quiet weeks get filled
A short, well-timed email is usually enough to bring bookings forward.
Written and sent for you
You approve it, I handle the writing, the list and the sending.
02 / What gets set up
Most businesses I speak to have a list of customers sitting in a phone, a spreadsheet and a card machine, and no way of using it. The first job is bringing that together properly and legally.
- A tidy, consent-based list you actually own
- A simple sign-up route on your website
- A welcome email that goes out automatically
- Regular campaigns written in your voice
- Seasonal and quiet-period promotions
- Open, click and enquiry reporting in plain English
03 / How often is sensible
Once or twice a month suits most small businesses. Enough to be remembered, not enough to be a nuisance. If you sell seasonally we plan around your busy weeks instead of sending for the sake of it.
Everything is GDPR-appropriate: proper consent, a working unsubscribe and no bought lists.
04 / What it costs
Email setup is quoted as a one-off after the consultation. Ongoing campaigns are quoted around what you need, or charged at £40 an hour for smaller pieces.
Ask me for a quoteAlso worth a look
05 / Common questions
Got something you need help with?
Tell me what you're working on and I'll let you know how I'd approach it.