Website Design & Development

ELEM Construction.

A website for ELEM Construction, a building firm based in Basingstoke. The aim was a clear, professional place to show their services and previous work, and to make it easy for customers to get in touch and ask for a quote.

Visit live website

ELEM Construction homepage on desktop, with the headline 'Local builders you can rely on.' over a photo of a brick extension

01 / Background

The business

ELEM Construction is a building firm based in Basingstoke, doing brickwork, groundworks and general building for homeowners and contractors.

The challenge

ELEM needed a clear online presence. Somewhere people could quickly understand what they do, see examples of the work and find an easy way to ask for a quote.

The approach

I kept it simple and practical. Say what the business does up front, let the photos of real jobs do the talking, and keep the route to a quote in view on every page.

Key design decisions

A headline that says what ELEM does straight away
Clear service navigation
Real project photography
Quote buttons visible throughout
Layouts built to work on a phone
Simple ways to call or enquire

02 / Desktop & mobile

Built to work wherever customers find you.

ELEM Construction homepage on a desktop screen — A lot of people looking for a builder will find the site on their phone, often while they're out. So the mobile layout isn't an afterthought: the headline, quote button and a direct call option all sit in the first screen.

ELEM Construction homepage on a mobile phone, with quote and call buttons

03 / The site in motion

A closer look at the finished design.

04 / Design decisions

Making the important things easy to find.

Clear first impression

Visitors can see what ELEM does and the areas it covers within the first screen.

Services easy to explore

Brickwork, groundworks and building work are each clearly signposted from the menu.

Work takes centre stage

Project photography shows the kind of jobs ELEM takes on, rather than describing them.

Quicker route to a quote

Quote buttons and the phone number stay in view, so the next step is always obvious.

Thought through for phones

Readable text, large buttons and a call option sit within easy reach on a small screen.

A consistent look

Dark styling, yellow accents and on-site photography give it a feel that suits a building firm.

05 / The result

A clear home for ELEM Construction online.

ELEM now has a website that presents the business clearly. Visitors can see what they do, browse their services and previous work, and get in touch or ask for a quote without hunting around.

It works the same way on a laptop or a phone, so whoever finds ELEM, wherever they are, gets the same straightforward experience.

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