Case study
One in a ML Aesthetics
A growing aesthetics business, now with a digital home to match.
One in a ML had already built a strong local business through social media, client recommendations and an established booking system. The opportunity was to bring everything together into one professional online presence.
The challenge
The business was already there. The website wasn't.
Amber had already built the foundations of a growing aesthetics business, with an established client base, an active social presence, an online booking system and her own home salon.
But for someone discovering One in a ML for the first time, information about the business was spread across different places.
There wasn't one central space where potential clients could properly learn about Amber, understand her medical background, explore treatments and pricing, see results and then decide to book.
The goal wasn't to replace what was already working. It was to bring it all together.
The approach
Built around the way the business already works.
Rather than introducing new systems or changing how existing clients book, the website was designed around Amber's current setup.
Her existing booking platform remains the main way to book, while WhatsApp is integrated throughout for clients who would rather speak to Amber directly.
The website gives everything else a home, from treatments and pricing to before and after results, reviews, qualifications and information about Amber herself.
Website
Explore treatments
Build trust
Book online or WhatsApp
The website
Calm, clear and easy to read.
The homepage says what Amber does and where she does it, then leads straight into treatments, results and booking.
Amber's own photography carries the design, with her medical training stated in the first line someone reads. Booking and WhatsApp sit side by side, so nobody has to work out how to get in touch.
What the website brings together
Everything a client needs, in one place.
Treatments & pricing
Clear information about treatments and costs, without clients hunting for it across social media.
Amber's story
A chance for potential clients to understand who will actually be carrying out their treatment.
Medical background
Amber's background as an NMC Registered Midwife and medically trained aesthetics practitioner, front and centre.
Before & after results
Real treatment results presented as part of the website rather than buried in a feed.
Reviews
Social proof from existing clients, to help new ones feel confident booking.
Existing booking system
The website links straight into the booking platform Amber and her clients already use.
Clients can message Amber directly if they have a question before they book.
Local SEO
A stronger foundation for people searching for aesthetics treatments in and around Basingstoke.
Mobile
Designed for clients on the go.
For a business discovered heavily through social media, the mobile experience was particularly important.
The website was designed to make it easy to explore treatments, check prices, view results and move straight into booking from a phone.
Scope
What I delivered
- Website design and development
- Mobile optimisation
- UX and content structure
- Booking integration
- WhatsApp integration
- Local SEO foundations
The result
One place for the whole business.
One in a ML now has a professional online presence that reflects the business Amber has already built offline.
Potential clients have somewhere to understand the treatments, see real results, learn about Amber and get the information they need before making a booking.
Most importantly, it achieves this without making the business more complicated. The systems Amber already uses stay in place. The website simply brings everything together.
Your business might not need more platforms.
Sometimes it just needs somewhere that brings everything together.
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