A warmer, clearer website for an established counselling practice.

Lisa already had an established website, and it did a lot of things right. It explained who she is, the difference between counselling and therapeutic coaching, the specialisms she works with, her neurodiversity experience, and the practical details people need before booking a first session.

So the starting point was a good one. All the substance was there. What the site needed was a clearer structure, a stronger first impression and a journey that made the most relevant information easy to reach.

Everything sat at a similar visual weight, so the page felt dense and visitors had to read quite carefully to find the part that applied to them. Long blocks of text meant Lisa's specialist experience was easy to skim past rather than notice.

Lisa's photograph and her personal approach appeared some way down the page, which matters for a counselling practice where the decision to enquire is largely about whether someone feels comfortable. The route to making contact could also be clearer, and the older visual style did not quite reflect the care that goes into the service itself.

The redesign was about evolution rather than starting again. I kept Lisa's own words wherever they were already doing the job, then reorganised the site around the questions people actually arrive with: who does she help, what is the difference between counselling and coaching, what happens in the first session, and how much does it cost.

The look and feel was softened deliberately. Warmer photography, more generous spacing, calmer colours and larger type, so reading the site feels closer to the experience of talking to Lisa.